Privacy Policy

Canary Trap Inc. and its affiliated entities in Canada and the United States (“Canary Trap,” “we,” “us” or “our”) respect your privacy. This Privacy Policy explains how we collect, use, disclose, retain and protect personal information when you visit our websites, communicate with us, submit an inquiry, participate in a campaign or event, use our portals or services, or otherwise interact with Canary Trap.

This Privacy Policy applies to personal information collected through:

• Canary Trap websites, landing pages and online forms
• Advertising and lead-generation campaigns
• Email, telephone, social media and other business communications
• Events, webinars, conferences and meetings
• Customer and prospective-customer relationships
• Canary Trap portals and online services
• Other interactions with Canary Trap

This Privacy Policy does not replace any contractual privacy or confidentiality terms that apply to information processed as part of a customer engagement.

Depending on how you interact with us, we may collect the following categories of personal information.

This may include your name, business email address, business telephone number, job title, employer, industry, business location and professional profile information.

This may include information you provide when you:

• Request information about Canary Trap
• Request an assessment, quote, proposal or scoping call
• Book or attend a meeting
• Submit a website or advertising lead form
• Register for an event or webinar
• Communicate with our sales, marketing or service teams
• Become a customer or business partner

We may also retain records of meetings, correspondence, opportunities, service interests, purchasing requirements and other interactions.

When you use our website or interact with our digital communications, we may collect:

• Internet Protocol address
• Browser and device type
• Operating system
• Approximate geographic location
• Referring website or campaign
• Pages viewed
• Links or buttons selected
• Time spent on pages
• Form and conversion activity
• Advertisement interactions
• Email opens and link interactions, where enabled
• Cookie, pixel and advertising identifiers
• Date and time of access
• Other technical or usage information

Where permitted by law and supported by our technology, we may associate website or email activity with an identifiable contact record in our customer relationship management system. For example, after you submit a form or interact with a tracked marketing email, we may recognize later visits and connect those visits to your existing contact record.When you use our website or interact with our digital communications, we may collect:

• Internet Protocol address
• Browser and device type
• Operating system
• Approximate geographic location
• Referring website or campaign
• Pages viewed
• Links or buttons selected
• Time spent on pages
• Form and conversion activity
• Advertisement interactions
• Email opens and link interactions, where enabled
• Cookie, pixel and advertising identifiers
• Date and time of access
• Other technical or usage information

Where permitted by law and supported by our technology, we may associate website or email activity with an identifiable contact record in our customer relationship management system. For example, after you submit a form or interact with a tracked marketing email, we may recognize later visits and connect those visits to your existing contact record.

We may collect and retain:

• Marketing preferences
• Consent status and legal basis
• Date, time and source of an inquiry or consent
• The form, notice or language presented at the time
• Communication subscription status
• Unsubscribe requests
• Suppression and do-not-contact records

We may receive business contact and professional information from:

• Advertising and social media platforms
• Event organizers
• Referral partners
• Public professional profiles
• Publicly available business sources
• Data and business-information providers
• Existing customers, partners and employees
• Other lawful sources

We may use personal information to:

• Respond to inquiries and requests
• Provide information about Canary Trap’s services
• Schedule meetings and scoping calls
• Prepare proposals and statements of work
• Deliver and administer our services
• Manage customer, prospect and partner relationships
• Maintain records in our customer relationship management system
• Identify and qualify potential business opportunities
• Attribute leads, meetings and opportunities to campaigns
• Measure website, content and campaign performance
• Understand how visitors use our website
• Recognize returning visitors
• Personalize website, advertising and communication experiences
• Create or manage advertising audiences
• Retarget visitors who have interacted with our website, content or campaigns
• Exclude existing customers, employees, competitors, unsubscribed contacts or other audiences from advertising
• Send marketing communications where permitted by applicable law
• Administer communication preferences and opt-out requests
• Improve our website, campaigns, services and business operations
• Protect our website, systems, personnel, customers and users
• Detect, investigate or prevent fraud, misuse and security incidents
• Comply with legal, regulatory, contractual and audit requirements
• Establish, exercise or defend legal claims

We will not use personal information for a materially different purpose without providing additional notice or obtaining consent where required.

Canary Trap may send business and marketing communications about our services, insights, assessments, events and related topics where permitted by applicable law.

For recipients in Canada, we may send commercial electronic messages where we have:

• Express consent
• A qualifying existing business relationship
• A qualifying inquiry or application that creates time-limited implied consent
• Another valid basis under Canada’s Anti-Spam Legislation

When implied consent arises from an inquiry or application, it is generally time-limited. Canary Trap records the date and source of the qualifying interaction and manages the applicable consent period.

Submitting an inquiry, requesting an assessment, completing a lead-generation form, requesting a meeting or asking Canary Trap to contact you may permit us to send relevant follow-up communications for the period allowed by law.

For recipients in the United States, Canary Trap may send commercial email where permitted under applicable federal and state law.

Marketing messages will identify Canary Trap and provide a method to unsubscribe or manage communication preferences. You may unsubscribe at any time by using the link included in a marketing email or by contacting us. We may retain limited information in a suppression record to ensure that your request continues to be honoured.

Unsubscribing from marketing does not prevent Canary Trap from sending non-marketing communications necessary to respond to an active request, administer a customer relationship, deliver services, provide security or legal notices, or complete another requested transaction.

Canary Trap uses cookies, pixels, tags, scripts, local-storage technologies and similar tools to operate the website, understand website use, measure campaigns, support our CRM, personalize experiences and conduct advertising.

These technologies may allow us and our service providers to:

• Recognize a browser or device
• Remember preferences
• Understand website traffic and engagement
• Measure advertising conversions
• Associate website activity with a known contact
• Create or update advertising audiences
• Deliver advertising to previous website visitors
• Measure whether advertising resulted in an inquiry or other action

Additional information is available in our Cookie Notice. Where required, we request consent before using non-essential analytics, advertising or personalization technologies.

You may change your choices at any time through the Cookie Preferences link available on our website.

We may disclose personal information to service providers that support our business, including providers of:

• Website hosting and content management
• CRM and marketing automation
• Advertising and audience management
• Analytics and campaign measurement
• Email and communication delivery
• Event registration and management
• Business data and enrichment
• Cloud infrastructure and data storage
• Cybersecurity and fraud prevention
• Professional, legal, audit and compliance services

These organizations may process information on our behalf or, in some circumstances, for their own purposes under their privacy terms.

We may also disclose personal information:

• With your consent or at your direction
• To complete a requested transaction or provide a requested service
• To affiliated Canary Trap entities
• In connection with a merger, acquisition, financing, reorganization or sale of assets
• To comply with law, court orders or lawful government requests
• To protect Canary Trap, our customers, users or others
• To investigate fraud, abuse or security incidents
• To establish, exercise or defend legal rights

We do not disclose personal information to third parties in exchange for monetary payment. Certain disclosures involving advertising cookies, pixels or audience tools may nevertheless be treated as a “sale,” “sharing” or targeted advertising under some U.S. state privacy laws. Where applicable, you may opt out through our Cookie Preferences or Your Privacy Choices link.

Canary Trap operates in Canada and the United States and uses service providers that may process information in Canada, the United States or other jurisdictions.

Personal information processed outside your province, state or country may be subject to the laws of that jurisdiction and may be accessible to courts, law-enforcement agencies or other authorities as permitted by law.

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Manage active and prospective business relationships
• Administer services and contractual obligations
• Maintain accurate consent, unsubscribe and suppression records
• Support campaign attribution and business reporting
• Resolve disputes
• Meet legal, regulatory, tax, security and audit requirements
• Establish, exercise or defend legal claims

Retention periods vary according to the type of information, the nature of the relationship, the sensitivity of the information and applicable legal requirements.

For example:

• Cookie and advertising identifiers are retained according to the duration stated in our Cookie Notice or preference tool
• Prospect and inquiry records may be retained while an opportunity remains reasonably active and for an appropriate period afterward
• Customer records may be retained for the relationship and any legally required period afterward
• Consent evidence and suppression records may be retained as necessary to demonstrate compliance and honour communication choices

Information is deleted, anonymized or securely disposed of when it is no longer required.

Depending on where you live and the law that applies, you may have the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate information
• Request deletion of certain information
• Withdraw consent, subject to legal or contractual limitations
• Object to or restrict certain processing
• Request portability of certain information
• Opt out of targeted advertising
• Opt out of certain sales or disclosures of personal information
• Appeal the denial of a privacy request where applicable
• Lodge a complaint with an applicable privacy regulator

You may also:

• Unsubscribe from marketing communications
• Change your cookie preferences
• Use browser or device privacy controls
• Submit a qualifying universal opt-out preference signal where recognized by applicable law

We may need to verify your identity before completing a privacy request. We will not discriminate against you for exercising an applicable privacy right.

Canary Trap uses administrative, technical and physical safeguards designed to protect personal information against unauthorized access, collection, use, disclosure, alteration, loss or destruction.

These safeguards include controls aligned with our security and compliance program, such as access restrictions, multifactor authentication, employee security training, vulnerability management and security monitoring.

No system or transmission method can be guaranteed to be completely secure.

Our website may contain links to third-party websites, social media platforms and services. Their privacy practices are governed by their own policies, not this Privacy Policy.

Advertising platforms and other third parties may also collect information through technologies deployed on our website after the applicable consent or preference choice has been made.

We may update this Privacy Policy to reflect changes in our practices, technologies, services or legal obligations.

The updated version will be posted on this page with a revised effective date. Where required, we will provide additional notice or request renewed consent.

Questions, concerns and privacy requests may be directed to:

Canary Trap Inc.
2425 Matheson Boulevard East, 8th Floor
Mississauga, Ontario L4W 5K4
Canada

Email: [email protected]
Telephone: (844) 750-2018

Residents of applicable U.S. states may submit a request through:

You may also use the “Your Privacy Choices” or “Cookie Preferences” link in the website footer to manage advertising and cookie choices.